(Photo courtesy of Zach Fisch)
Zack
Fisch and professional hockey are not in Kansas City anymore. The last team to
represent the first-year Hershey Bears broadcaster’s native locality — the
United League’s Outlaws — came and went when he was a mere 14 years old in
2004-05. Their predecessors, the International League’s Blades, started before
Fisch was old enough to remember anything, then marred his memory bank by
evaporating when he was 10.
Fast-forward
a decade-plus, and Fisch is more understanding of those setbacks, not to
mention inclined to count his blessings.
“I
now know how much minor-league sports are a business,” he told Pucks and
Recreation, “and at times, tough business decisions have to be made. It’s an
unfortunate nature of this business that teams do come and go, and with that,
so do some amazing people in this industry.
“I
have seen friends lose jobs because a team they worked for folded or moved.
While no one is immune to change, I have been very fortunate to have worked for
the teams I have worked for.”
Considering
their historical stature and the enviable stability that connotes, Fisch’s two
employers through two seasons of calling pro hockey make an understatement of
his remark. He spent 2015-16 with the ECHL’s South Carolina Stingrays, who will
celebrate their 25th anniversary next year. Playing at the same Double-A level
as the bygone UHL, the Stingrays are the longest living brand in their league.
This
past season, Fisch was elevated to the AHL’s Bears, who will round out their
full decade of operation next year. Playing at the same Triple-A level as the
bygone IHL, the Bears are the longest living brand in all of minor-league
hockey.
“While
the Blades are long gone, it’s quite humbling to think that I am working at
essentially the same level in the American Hockey League,” he said. “The level
of play is top-notch, and I am lucky enough to work with the most historic
franchise in the league.”
Native
to Olathe, Kan., a suburb just across the Missouri state border, Fisch grew up
an insatiable Heartland hockey enthusiast. As such, the Blades functioned like
a fun uncle or family friend from the next county over.
Fisch
went to games at Kemper Arena on a regular basis and played youth hockey in the
Junior Blades program. On occasion, he combined those activities by joining his
team for intermission mini-games. In one instance, he was even selected as the
youth representative to lead the big Blades onto the ice for the main event.
Over
their final four years of operation, the Blades and their league took on a
terminal outlook. After peaking at 19 member clubs in 1996-97, the IHL lost
teams exponentially over the next four seasons. It was down to 11 by 2000-01,
and still more franchises were lingering in vain.
As
a result, in a move reminiscent of the 1979 NHL-WHA merger, the late spring of
2001 saw the IHL’s few healthy franchises transfer to the AHL. The Blades could
have been among them, theoretically, based on decent attendance figures. The
trouble was they were owned by the same group, Richard DeVos and his family, as
the league rival Grand Rapids Griffins and Orlando Solar Bears.
Because
the AHL had a one-team policy for owners, the Michigan-based DeVoses needed to
make a choice. The Griffins won out, and back in Olathe, 10-year-old Fisch was
forced and “devastated” to watch the local news bulletins of the Blades’
demise.
Even
today, he is preserving his first favorite team’s memory by keeping a jersey in
the closet at his new home. It is a gesture worth more than nostalgia because
in dying, the franchise later bequeathed a boost to his career, and a few perks
still to come.
“Funny
enough, the Blades helped me get my job in Hershey,” Fisch said. “Current VP of
hockey operations Bryan Helmer played with the Blades during their final
season, and his son Cade was actually born in Kansas City. I dropped a Blades
reference during my interview with Hershey, and that was enough to get Bryan’s
ears to perk up.”
In
his field’s fraternity, the Bears broadcaster is not alone among those who used
to frequent Kemper Arena. His childhood idol, Bob Kaser, called the Blades’
first 10 seasons before moving to the Griffins in 2000. He is still with the
Grand Rapids franchise, and has won a combined three broadcaster-of-the-year
awards from the two leagues.
Being
in separate conferences, the Bears and Griffins rarely cross paths, last doing
so in 2005-06. However, Fisch has learned that Grand Rapids will be on
Hershey’s docket for 2017-18, which will equal his first chance to meet Kaser.
“I
am excited to get a chance to share stories about his time in Kansas City and
thank him for being an influence in how I call a game all these years later,”
he said.
Giant expectations
in small places
In
his effort to emulate Kaser and Hall of Fame Kansas City Royals announcer Denny
Matthews, Fisch covered the short-lived Outlaws for a small-town paper while
still a teen. Around the same time, he started venturing an hour west to his
state capital to cover the Topeka Tarantulas of the Central League. It was
there that he first saw a player-assistant coach named Troy Mann, who by
2009-10 had moved up to the AHL and is now in his third year as the Bears bench
boss.
“That’s
how small the hockey world is,” Fisch said.
With
the exception of his first job out of college with the junior-level USHL’s
Dubuque Fighting Saints in Iowa, Fisch has not experienced many small
subsectors of the hockey world until now. His native city of Olathe has a
population easily above fix figures. The same goes for North Charleston, S.C.
where the locals enjoy Stingrays games at a 14,000-seat Coliseum. Neighboring
Charleston checks in at over 130,000 residents.
The
community at his alma mater, St. Cloud State University, boasts more than a
combined 17,000 undergraduates, postgraduates, faculty and staff. Only
one-third of that conglomeration can get into the Herb Brooks National Hockey
Center on a given game night.
Hershey
is a far numerical cry from each of those, although Fisch says Dubuque, where he
met his wife, Krista, during his three-year run, had a similar feel. As a
lifelong Iowan, Krista would find Hershey to her liking for that reason.
“Dubuque
isn’t a huge city, and to us, Hershey is comparable,” Zack Fisch said. “Both
towns are quaint, have some picturesque sights, and are rabid for hockey. The
people here have made it a very easy adjustment. I met so many people who welcomed
me to the area with open arms and gave me all sorts of tips and suggestions
about the town and region.”
That
region revolves around the Pennsylvania capital of Harrisburg, of which Hershey
is basically a suburb. Harrisburg is a relatively small city in its own right
with a population south of 50,000.
According to City Data, Hershey’s population spiked by 11.6 percent during the first
decade of this century, but is still at a meager 14,257. With its 10,500
seating capacity, the Giant Center — which replaced the historic Hersheypark
Arena as the Bears’ new home in 2002 — can accommodate more than two-thirds of
the town’s residents.
On
many game nights, it appears to be doing just that. In between, the team is a
reliable topic for small talk among strangers in a town so small that the
locals are barely strangers. In a community where season tickets have been
passed down for two generations or more, tales from as far back as the 1950s
are told first-, second- and third-hand.
“I
often run into fans at the supermarket or while shopping,” Fisch said. “Everyone
is so cordial and loves to talk hockey.”
The
habitual hockey talk from Hershey’s residents has only amplified the sense of
promotion and confirmed at least one common thread with the other franchises Fisch
has worked for. In his first year at Dubuque, the Fighting Saints finished
first in the USHL, then followed up by winning the 2013 Clark Cup, their second
in three years. Their head coach, Jim Montgomery, subsequently moved to the
University of Denver.
The
Saints reached the semifinals in each of Fisch’s next two years in their booth.
He left at the same time as second-year coach Matt Shaw, who joined Brad
Berry’s staff at the University of North Dakota.
When
he got to South Carolina, the Stingrays were coming off their fourth Kelly Cup
Final in franchise history, and had fallen one win shy of their fourth
championship. They went to the conference final in his presence, then reached
the title round again this year.
“I
love getting to work for a team that expects to be successful both on and off
the ice,” Fisch said. “As a broadcaster and employee, it holds me to a high
standard and makes me proud to put my passion toward a team that has already
written so many chapters in the history books.
“From
Dubuque to South Carolina to Hershey, I’ve landed in three organizations that
are immersed in the community, are regular Cup contenders and are looked at as
the gold standard in their respective leagues. If that doesn’t get you excited
to come to work every day, I don’t know what will.”
Frantic and
fanatical first impressions
With
the Stingrays and Bears acting as Washington’s two development clubs, Fisch
quickly formed a friendship with Capitals radio voice John Walton, who had
called Hershey games for nine years before making his leap to The Show. Through
that connection, much like the players he would soon cover, Fisch got a taste
of preseason NHL action on Oct. 5 of last year.
Fittingly
enough, the Caps were engaging the Blues at the Sprint Center in Kansas City.
The St. Louis franchise’s effort to strengthen statewide support translated to
a respectable mass of 11,781 at the 17,544-seat venue.
“That
moment was a pinch-me moment,” Fisch said, “and something that I’ll never
forget.”
The
afterglow of the midweek homecoming soon gave way to a literal and figurative
tempest. Fisch returned to South Carolina for the weekend when Hurricane
Matthew slugged the state. And having been promoted to the AHL in late
September, he was left with little time as it was to complete his relocation
ahead of the Oct. 14 season opener in Rochester, N.Y.
Walton,
his predecessor, helped him in that process, and he ultimately accomplished all
of the necessary preparation within his control. Lo and behold, by game night,
Blue Cross Arena’s Ethernet feeder malfunctioned in the visitors’ booth. In
turn, Fisch spent his debut describing a game between the Bears (the league’s
oldest and most storied brand) and the Rochester Americans (the league’s
second-oldest franchise at 61 years and counting) over his cell phone.
“We
got on the air, but it made for a heck of a story,” he said.
The
Bears shuffled to Binghamton the next night, then held their home opener Oct.
22. “From the day I set foot in the city and at the Giant Center, you could
tell that Hershey was its own piece of Hockey Heaven,” Fisch said.
He
had broken into the AHL through those two away games. He had a full week
thereafter to focus on the home opener. He had the added tune-up from the
preseason gig in his hometown. And he had heard plenty from his predecessor and
mentor, Walton.
But
then he settled in and actually watched 8,045 announced attendees file in put
the Hershey hockey culture on full display. Referring to Walton, Fisch
remarked, “I had high expectations based on his thoughts, and many others, and
that night just blew them all out of the water.”
If
he had any plans, even of the most deep-down nature, to take an impartial
approach, those went the way of the expectations. The crowd punctuated the Star-Spangled Banner with “Go Bears!”
They spelled out the team nickname New York Jets style in the wake of the first
goal, bringing “an ear-to-ear grin” to Fisch’s face. And coming back from a
commercial break, which only let the atmosphere sink in all the more, he was temporarily
speechless.
“The
Giant Center is a building like no other,” he said. “But it’s the Bears fans,
many who have been coming to games their whole lives, who make this experience
here so invigorating.”
Embracing with a
Bear hug
Indeed,
there is no place like Hershey. Not if you love chocolate, and not if you love
minor-league hockey.
Fisch
suspected as much on the latter while he was still in the Heartland, though he
admits there is no substitute for in-person confirmation.
“I
never got far enough east to see a Hershey Bears game in person, but I was very
aware of the significance of the team,” he said. “I always held them, and the
Fort Wayne Komets, to such a high standard as teams that had such a special
history. As I started to work in hockey as I got older, I heard more and more
just how special of a place Hershey was.”
To
date, the Bears have won a record 11 Calder Cup championships. They have been
to 23 finals, most recently last year. Despite multiple affiliation changes and
the inevitable revolving door on both sides of the building, the Bears have
been a relatively consistent contender.
Since
1997, they have only once gone more than five years without at least one trip
to the AHL conference finals. During that stretch, they have made five Calder
Cup Final appearances and won four titles. Walton called three of those
championships, while his predecessor, future Tampa Bay Lightning voice Dave Mishkin, chronicled the 1997 run.
The
Bears’ dominance at the gate is even more patent. They have topped the AHL’s
attendance chart for 11 years running.
“Every
team in hockey claims they have the best fans in the league,” Fisch said. “However,
I can say with confidence that Hershey has the best fans in the AHL, hands down.”
“It’s
a fan base, and most of all a community, that has love and passion for their
team like no other place I’ve been. No matter how the team is playing, no
matter the weather, these folks will be there night in and night out cheering
on their Bears.”
Technically
an unincorporated community self-titled after chocolatier Milton S. Hershey,
the town makes the most out of ostensibly the least. Nearly every major
establishment in its epicenter shares the name of the famed candy company. (The
Bears are not the least of those examples, their name being a natural pun on
the company’s signature product.)
The
aptly dubbed Giant Center is one of the few spots named after a separate
entity, a chain of Pennsylvania grocery stores. But given the history of its
tenant, it fits in more than it stands out.
The
arena’s latest Stadium Journey review assesses, “this is one arena where you
can make an entire vacation out of your trip for a hockey game. You could fill
an entire week by spending a day or two at the amusement park, a day at the
chocolate world, a day at the spa (complete with cocoa baths) and an evening at
a Bears hockey game.”
With
its theme park and boardwalk among the attractions in the shopping district,
Hersheypark is like a real-life Wonder Wharf from Bob’s Burgers, but with more chocolate, less off-putting people and
Bears hockey in lieu of Wonderdogs baseball. Perfect for a puck-centric
sportscaster and a small-town product like Zack Fisch and Krista, respectively.
“Hershey
is ‘The Sweetest Place on Earth’ and it really is a fantastic place to call
home,” said Fisch. “What Milton Hershey built here, all based around chocolate,
is pretty impressive, and there are so many people committed to carrying on his
legacy and making Hershey a destination. The people in Hershey have been so kind
and welcoming, and that’s something that really stands out to me. The kindness
and generosity of the people in the area is second to none.”
More
than enough that he is willing to, for the first time in a long time, settle
down and wait for his next elevation up the broadcasting ladder.
“Obviously,
every player or broadcaster has the goal of getting to the NHL, and I'm no
exception,” he said. “However, I'm not in any hurry for that to happen because
of just how fantastic Hershey is. This is a place where I am looking forward to
growing personally and professionally, and really making myself the person and
broadcaster I want to be. I’m honored to be part of the Hershey community and a
member of the Bears. Hershey is a special place.”
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